Powerapps Personas
About the Study
Team had technology but very little understanding of who it would benefit or why
- Kept vacillating about who they were building the product for
- Held workshop with stakeholder to better understand their assumptions about users
- Created assumption personas
- Conducted interviews and created draft personas
- Finalized personas
Participant Exercises and Interviews
Qualitative Data Analysis
Draft Personas
Final Personas
Insights
People don’t want to invest a lot of time learning new tools unless they can see that there will be a strong value
“Looks interesting. Might be useful for creating apps, but I also say I am a little concerned because app creators in the past haven’t panned out.”
Impact
- Team could talk about features and functionality based on who it was for
- Included personas in specs and scenarios
- Working on finalizing personas and understanding their use across products