Joule App Autostart
About the Study
Notifications were a pain point
Multi stage study focusing on notifications
Phase 1: Reviewed feedback in App Store, Google Play, Amazon
Phase 2: Interviews with users from ZenDesk tickets
Phase 3: Iterative studies on usertesting
Phase 4: Beta Phase 2 revealed part of the issue was people were adding their food before preheat and forgetting to start a timer
Feedback Review

Interviews

Pam contacted support because an hour went by before she remembered to the put the timer on. She was making chicken breasts. And she put her food all in and started the Joule. Unless she is making something that needs to be watched closely like eggs or fish, she will usually just put the food in before the water is heated. She got busy and after about an hour or so she suddenly remembered that the chicken had been in for awhile but she never set the timer. She went in and set the timer but then had to make sure that she subtracted an hour from when it said it would be ready.
Molly was making pork belly. She put it in and got it started and then didn’t check on it for probably 18 hours. And then somewhere between 18 and 20 hours she decided to look to see how much time was left because she didn’t remember exactly when she put it in the day before. She was making ramen and wanted to know about when she needed to get the other things ready. Once she puts things in, she doesn’t religiously check it. She just checks it when she gets close to preparing her meal. When she looked at the screen, it just said the joule was at temp.

Iterative Studies


Beta
- Gave a beta flag to 150 people on our panel
- Set metrics for success
- Collected qualitative feedback through surveys and quantitative feedback through telemetry
- Qualitative feedback came back positive but several people said they didn’t get their notifications
- Measurements during beta exposed a problem with notification architecture that was fixed before rolling out to whole audience


Insights
The feature was well received though some wanted more info about when the water had heated
“It is very helpful! I usually forget to start the timer on my own because I usually put the food in while it’s still heating”
“I wish there was still a notification that the water was heated & timer was starting so that I knew when to expect my food to be ready.”
Impact
- Revealed underlying issue for some notification problems
- Helped team develop a beta plan that included measuring success of the feature
- Measurements during beta exposed a problem with underlying architecture that was fixed before rolling out to whole audience
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