About the study

Team was developing new food product to increase revenue stream
-Worked in agile process to try  flavors, packaging, overall  experience
-Sent 2 flavors to participants  every 2-4 weeks
-Developed survey for  collecting info on experience  and flavors

Needed information on whole experience to ensure a successful launch

Study Questions

• Will people buy sous vide sauce?
• What flavors should we launch with?
• Will people cook sous vide more if we start selling sauce?
• Are people able to cook delicious meals with the sauce?

Research Questions

• Does sous vide sauce provide value to our current customers?
• Do people like the flavors of the sauce? What aspects need improvement?
• Are there any issues with the overall experience?
• Does it fit with the way people currently cook sous vide?

 Team wanted to have 12 flavors ready in 6 months
-Team planned to create 2 new flavors every 3 weeks for 4 months
 -Piggy back on that cadence with regular surveys to beta group
 -Supplement with in kitchen testing as needed

Problem

Solution

Unfamiliar with methods to measure flavor

Worked with food scientist and read books to develop scale for survey

Team had trouble hitting deadlines for shipping sauce each round which made it difficult for participants to plan for feedback

Helped team create workback schedule to make sure we stayed on track

Team fell behind on production and needed to ship 4 sauces every 2 weeks

Recruited more beta participants to split into 2 groups

-Sent with each new sauce
-Combination of multiple choice and open ended
-Worked with food scientists and chefs to create a suitable for flavors
-Tagged open ended questions to find themes

People felt like they missed something when their food didn’t look like the picture.

 People were excited about using the product and found value in terms of convenience and giving ideas for what to eat

“It’s perfect for nights when I’m so busy during the day that I forget to plan dinner or when I’m too tired to labor over a sauce.”